Rita Ora flashed some cleavage in a scoop-neck black vest on Instagram on Thursday as she launched her haircare line, TYPEBEA, in Sydney.
The Shape Of Me singer, 33, wore the vest with a yellow scarf in her hair, black trousers, chunky black bracelets, and she wore a gold 'R' necklace.
Rita shared multiple photos from the international launch day for her over 16 million followers to enjoy.
In one slide, Rita could be seen smiling and busily signing her signature on several gift boxes from the company.
Rita captioned the post: 'Today has been a whirlwind!! Press for @typebea has begun! And yes your girl is popping up in Sephora’s worldwide starting off in Sydney.
Rita Ora, 33, flashed some cleavage in a scoop-neck black vest on Instagram on Thursday as she launched her haircare line, TYPEBEA, in Sydney
The Shape Of Me singer wore the vest with a yellow scarf in her hair, black trousers, chunky black bracelets, and a gold 'R' necklace
She shared multiple photos from the international launch day for her over 16 million followers to enjoy
'Come and see me from midday Friday the 19th! Pitts street! You also get a free silk hair scarf for the first 100 people, oh and it’s signed by me!!
'Let me see your beautiful faces! I can’t wait! Follow @typebea for anymore info!'
Rita co-founded TYPEBEA with Australian hair expert Anna Lahey, 35, known for her hair supplement Vida Glow.
TYPEBEA's products include your standard shampoo and conditioner, but also 'overnight boosting peptide' and 'hydra-gloss treatment'.
She announced the hair line on April 2 and confirmed its Thursday launch date on April 7.
Rita revealed that the hair line was in the works for three years as she finally revealed it to her fans.
She wrote on Instagram at the time: 'I’m so excited to finally announce a huge passion of mine, @TYPEBEA, high-performance haircare for all hair types that I’ve created with @anna.lahey.
'The relationship we have with our hair is so personal. For me it’s a huge part of my identity, creativity and confidence. Throughout my career I’ve had nearly every hair colour and style.
'My hair has been bleached, I’ve had extensions, I’ve cut it short. But now I can say my hair is the healthiest it’s ever been. I can't wait to share this with you!'
She is just the latest singer to launch a haircare line after Beyoncé recently introduced Cécred.
In one slide, Rita could be seen smiling and busily signing her signature on several gift boxes from the company
Rita revealed that she will be appearing in Sephora stores worldwide for a meet and greet with fans
In more snaps, Rita stunned in a sleeveless pinstripe navy jumpsuit which she styled with black sandals and gold bangles
In her glamourous hotel room, she held up and examined two products from TYPEBEA and slightly cocked a hip
Rita moved next to the room's huge windows and slid her hands into her pocket as she gazed downwards
Rita co-founded TYPEBEA with Australian hair expert Anna Lahey, 35, known for her hair supplement Vida Glow
Rita accompanied the original announcement with a Reel showing herself, Anna, and the products as well as models.
She began the video by saying: 'Wow. The toll my career has taken on my hair. How long have you got?'
The video showed images such as a yellow-themed inspiration wall featuring different hairstyles.
Viewers also got a glimpse at what the product's packaging would look like - silver and yellow boxes with a yellow 'B'.
Rita could be heard saying: 'I really wanted to create a range and a product that feels like we're finally prioritising our hair in our everyday life.'
Models with different hair textures then posed for a photoshoot, exemplifying the products claim to serve all.
The TYPEBEA Instagram already has over 600 followers and several posts and its website - typebea.com - is live.
Outside of music, Rita is best known for her fashion ventures, most recently creating a 169-piece collection with Primark.
Rita announced the hair line, three years in the making, on April 2 and confirmed its Thursday launch date on April 7
